The Swedish Media Council is a government agency whose primary task is to promote the empowering of minors as conscious media users and to protect them from harmful media influences.
The Media Council gathers relevant research and disseminates information on media development, media effects and media use regarding children and young people.
The Council also classifies films for public screening. The ratings reflect whether the films are liable to harm the well-being of children. The age ratings are "all ages", 7, 11 and "not rated", the latter resulting in a 15 rating.
Children under the age of 7, who are accompanied by an adult (a person aged 18 or over), are admitted to films that have been approved for children from the age of 7. Children from the age of 7, who are accompanied by an adult, are admitted to films that have been approved for children from the age of 11. Children from the age of 11 are admitted to films rated 15 if they are accompanied by an adult.
The staff consists of 18 employees: project managers, research and communication officers, film classifiers as well as technical and administrative staff. The staff is headed by Director Anette Novak, also a film classifier.
Children and young people are the ultimate target group, but parents, educators, social workers, media and Internet industry as well as policy makers are also important target audiences and stakeholders for the agency.
The Council produces information and pedagogical material to be used by parents, educators and people who meet children and young people in their profession. The Media Council also publishes reports and other material on developments in the media, media effects and the media situation of children and young people. The Council also monitors research in its field.
The website of the Swedish Media Council is an important platform for the dissemination of awareness tools and knowledge. All resources can be ordered or downloaded free of charge from the website.